Global Media & Mind Control

In Dr. Levine’s World Issues class, you have been investigating various media outlets in Canada. Now, have a look at part one of Noam Chomsky’s “Manufacturing Consent”. Do the media outlets and companies you have looked at help to control our minds and lives? If so, how and why? What’s in it for them?


2 thoughts on “Global Media & Mind Control

  1. The media plays a critical role in our lives, a role that many of us are oblivious too. The media's influence is extensive because of both its size and subtlety. In regards to size, it is clear that the media is inescapable in our lives today, it is on the radio in the car, the television at home, and the internet basically everywhere. The media has taken on so many different forms today; it has the ability to not only reach many people, but also appeal to many different demographics and groups. However, the expanse of the media in our lives is not the only thing that makes it powerful. The media is powerful because its influence appears subtle, which fools the population. Media corporations, whether TV, radio, or the internet, spend a great deal of time and money figuring out how to appeal to the greatest number of people. When we look at advetisements, the subliminal messages in them are abundant when we examine the music, visuals, characters, and phrases in the commercial or advertisements. Various different aspects of an advertisement are taken into account to make them as effective and influential as possible. We can also look to the news to see more obvious 'hidden' messages in biased reporting, the use of shocking visuals, and use of loaded language. Why do media corporations feel do this? Well the answer is obvious: profit. A news corporation that has a shocking story will get more viewers, effective advertising will result in more customers. Media corporations know how to influence people, and utilize every venue available to do so without our knowledge.

  2. As the media becomes increasingly prominent in modern society, we in turn are becoming increasingly reliant upon it. Media moguls are fully aware of this fact, and have learned how to exploit it (and by extension, us) in hopes of churning out a larger profit. The bulk of their strategies for doing so are surprisingly effective. The average North American's life is essentially saturated with influences from the media: we rely on the internet to keep in contact with our peers, turn to television for news and weather, and switch on the radio when in need of up to date traffic reports. However, all of these devices are equally as flooded with advertisments as with information. Some of these influences are incredibly obvious (commercials which encourage us to buy various products), where as others are far more discrete. Each media outlet is vying for our attention. They try to cover more television channels than their competitors, and broadcast bigger and better news stories in hopes of attracting more interest (and consequently, business). They learn what sounds, words or images appeal to the general population, and make use of them as often as possible. They control which information reaches us and how it does so, and then tailor that information so that it garners a larger audience. When it comes to the media, marketing is money, and money is everything. As such, the most successful media corporations are also the most reliant upon 'thought control', which attracts a larger audience and ultimately a larger profit.

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